Increase the Effectiveness of Your Business’s Facebook Presence

October 11th, 2011
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Creating an engaging experience on facebook is a science.

Check out the impressive stats below to increase the effectiveness of your business’s Facebook Wall Posts. Social media can be a real tool that can truly work for your business so apply these stats when writing future posts.

  • Posts made between 8 PM and 7 AM receive 20% more user engagement.
  • On WEDNESDAYS, fan engagement is 8% above average.
  • Posting 1 to 2 times per DAY produces 40% higher user engagement.
  • Posting 1 to 4 times per WEEK produces 71% higher user engagement.
  • Posts with 80 characters or less receive 66% higher engagement.
  • Posts with 1 to 40 characters – generate the highest engagement.
  • Ask questions to spark dialogue – “question” Posts have DOUBLE the comments rates than “non-question” Posts.
  • Fill in the blank Posts receive 9 times more Comments than other Posts.
  • Offer fans “$ off” and coupons. Posts containing these offer-related keywords receive the highest engagement.
  • “$ OFF” offers receive twice the engagement of “% OFF” offers.
  • Status-only Posts receive 94 % higher than average engagement so keep your posts SIMPLE.

Thanks to SocialMediaToday and LinkedIn for sharing the following facebook engagement stats discovered in Buddy Media’s study: Strategies for Effective Facebook Wall Posts for the Retail Industry.

Posted in Tips and Advice

Blueprint Groupe Announces Launch of YourNewHomeTuscaloosa.com

March 23rd, 2011
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Blueprint Groupe Marketing and Web Design announces one of its newest web design projects, www.YourNewHomeTuscaloosa.com!

YourNewHomeTuscaloosa.com web design features neighborhoods located throughout Tuscaloosa County and conveniently brings together a network of experienced professionals that know Tuscaloosa, Alabama which enables them to truly help you achieve your new home buying aspirations. Now connecting with reputable Tuscaloosa home builders, licensed real estate agents and trusted mortgage specialists can be done in one place at Your New Home Tuscaloosa.

Sponsored by Bank of Tuscaloosa, First Federal Bank and Mortgage and First United Security Bank, YourNewHomeTuscaloosa.com is one of Tuscaloosa’s newest online resources new home buyers are using during their search for a new home. The variety of price listings visitors are finding at YourNewHomeTuscaloosa.com are helping them find neighborhoods with new homes that fit their budget.

Check out newly developed communities throughout Tuscaloosa County to find a home plan you love, in a neighborhood that is convenient to your lifestyle. Discover the beautiful community of Grand Pointe in North Tuscaloosa or check out South Tuscaloosa’s many new home options available to you and your family including the adorable new home plans for Laurel Wood Gardens, the convenient neighborhood of Murphy Place and the beautiful properties in Greymont.

Posted in Clients and Projects

Client Testimonial: “Blueprint Groupe Web Design put my business on the map”

March 1st, 2011

Nancy Lambert-Brown, owner and principal designer at Borgo Publishing, sent us this testimonial! We are so happy that Nancy is more than an awesome client…Nancy is a fan of us as much as we are a fan of her!! Thanks Nancy!!

“Blueprint Groupe Web Design put my business on the map. As the owner of a new, small publishing company, I had no time (or skills) to make a website that was both professional and effective. The final product went way beyond my expectations and within two weeks was receiving feedback from friends and colleagues on the site’s content and usefulness. These web developers not only know how to create a beautiful website, they also help you to get it out there. Thank you, Blueprint!”


- Nancy Lambert-Brown
Owner, Borgo Publishing

Posted in Clients and Projects, Testimonials

Blueprint Groupe attending the AAF ADDY Awards

February 4th, 2011
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The Blueprint Groupe is excited to be attending the ADDY Awards as special guests of their client and former Ad Fed President (2008-2009), Nancy Lambert-Brown. Lambert-Brown is the owner of Borgo Publishing - an on demand printing company based in Tuscaloosa.

“Nancy was so nice to invite us to attend the awards dinner with her. We are looking forward to learning more about our fellow professionals as well as seeing the ads and projects Tuscaloosa’s Creatives entered in the competition this year. Besides…We wouldn’t pass up a chance to spend time with Nancy – she is so much fun!” says Blueprint’s Marketing Director, Julianna Edwards. Both she and Creative Director, Clay Carter, will be at the ADDYs on February 10, 2011.

Posted in News and Events

Blueprint Client Profile // Borgo Publishing // Nancy Lambert-Brown // On Demand Print Services Tuscaloosa AL

January 27th, 2011
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Blueprint Marketing is excited to introduce one of their newest website clients- BorgoPublishing.com !

About Borgo

Borgo Publishing is a full service on demand publisher of books, memoirs, photojournals and much more. Borgo Publishing offers complete book production, budget friendly print-on-demand options and complete graphic design services including marketing and promotional materials that will help advertise your book. Borgo Publishing specializes in small run book publishing ideal for preserving family genealogies, journals and personal accounts of historical events, as well as showcasing commemorative occasions and photojournals. Whether in written or photographic form, Borgo Publishing is ready to help you share your passion for the things that matter most to you. Visit BorgoPublishing.com to Contact Borgo Publishing for more information or a quote today.

Meet the Owner

Nancy Lambert-Brown, Principal Designer at Borgo Publishing, has been in the graphic design business for over 25 years. Being that most of her work entails designing and producing complete books she combined her design company, Borgo Design, and her print-on-demand business, Borgo Press, in January 2011 forming Borgo Publishing, a trusted one-stop publisher for written works of all kinds. The web projects team at Blueprint comments, Nancy is such an upbeat person…We are really happy she chose to go with us.

Blueprint Groupe Marketing Client Profile

Client:  Borgo Publishing

Owner:  Nancy Lambert-Brown

Phone: (205) 454-4256

Email: info@borgopublishing.com

Website: www.borgopublishing.com

Posted in Clients and Projects